Hello, I'm Elliot, the founder and CEO of HikeWare. Born and raised in Kent, my journey to creating HikeWare was fuelled by a lifelong passion for the great outdoors, which I balance with my career as a Mortgage Underwriter. Beyond the office, you'll find me hiking, camping, weight training, or enjoying a good film.
My real inspiration for starting HikeWare came in the aftermath of an unexpected twist. In September 2022, while participating in a fitness event, I sustained injuries that dramatically changed my lifestyle. During my recovery, I rediscovered my love for the outdoors on a transformative trip to Innsbruck, Austria. There, amidst the stunning mountain views and a small shop that made a big impression, I found a new purpose: to encourage others to experience and respect the natural world.
HikeWare was born from this vision. Launched in February 2023, our mission extends beyond providing top-quality outdoor gear. We are committed to sustainability, supporting community initiatives, and inspiring adventure. Each purchase supports environmental efforts and charitable causes, enhancing the great outdoors that brought me so much solace and inspiration.
Thank you for joining me on this adventure. Together, we can make a meaningful impact, one step at a time.